Overview
A Premium Skincare Line With No Brand Identity, No Digital Presence, and No Audience to Sell To
Veloura had a premium product line but no brand identity, no digital presence, and no clear way to reach their target audience. They needed everything — fast.
Goals
Create a Luxury Brand From Scratch and Sell Out the Entire First Collection at Launch
Create a luxury brand identity that resonates with modern consumers, build a conversion-ready Shopify experience, and drive a launch campaign across Instagram and paid social.
Our Approach
Complete Visual Identity, High-End E-Commerce Build, and Phased Influencer-Driven Launch Campaign
We designed a complete visual identity (logo, typography, color system, packaging direction), built a high-end e-commerce site, and executed a phased launch campaign with influencer partnerships and targeted ads.
Highlights
Results
First Collection Sold Out in 72 Hours With 8,000 Site Visits and a 9.4% Conversion Rate
Veloura's launch generated 8,000+ site visits in the first week, a 9.4% conversion rate on their product pages, and complete sellout of their debut line. They've since scaled to three product drops.
Product Page Conversion
Hours to Full Sellout
Client's View
Amara Osei
Founder, Veloura
Veloura
"Clonix didn't just build our brand — they launched our entire business.
I came to them with a product and a dream. They turned it into a brand people are obsessed with. The launch campaign was flawless, and the results were beyond anything I imagined."
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