Overview
A Pre-Launch Startup With a Great Product Concept but Zero Brand, Website, or Audience
Lumix was pre-launch with a great product concept but no visual identity, no web presence, and no content strategy. They needed to look established before they even launched.
Goals
Build Brand Credibility and a Waitlist Before the Product Even Ships to Market
Develop a complete startup brand system — logo, visual identity, website, and a 30-day pre-launch content strategy to build an audience before go-live.
Our Approach
A Three-Week Sprint Covering Brand Identity, Website Design, and Pre-Launch Content Strategy
We ran a compressed sprint: brand identity in week one, website design and build in week two, content calendar and social templates in week three. Everything shipped on time.
Highlights
Results
Launched With 1,200 Email Subscribers and a Brand That Looked Years Ahead of Its Age
Lumix launched with a waitlist of 1,200 subscribers, a polished brand that looked like it had been around for years, and a content engine that drove organic growth from day one.
Weeks From Zero to Launch
On-Time Delivery
Client's View
Jake Rivera
CEO, Lumix
Lumix
"People thought we'd been in business for years. We were three weeks old.
Clonix made us look like a company that's been around for a decade. The brand, the site, the content — everything came together so fast and so well. Best investment we made early on."
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